B2B Bestselling Author: How I did it

⚡️ High-Converting Websites Visual Swipe File
https://www.mmgdesign.net/visualswipefile

In this episode of Marketing by Design, Andy sits down with Lee Densmer, Content Strategist and Owner of Globia Content Marketing, to talk about the hidden barriers that hold marketers back.

Lee shares how money mindset and imposter syndrome quietly shape pricing, confidence, and career growth. They also unpack what it really takes to write a book, simplify B2B content programs, and build authority without burning out.

This conversation is honest, practical, and deeply reassuring for marketers who feel stuck, overwhelmed, or undercharging for their expertise.

Key Takeaways

• Why money mindset is often shaped long before your career starts
• How imposter syndrome affects pricing, confidence, and leadership
• When you’re actually ready to write a book (and when you’re not)
• Why most B2B content programs are overcomplicated
• How simplifying content leads to better results and less burnout

Timestamps

00:00 – Can we swear on the podcast?
01:22 – What “money mindset” really means
02:31 – Imposter syndrome and owning your expertise
05:45 – How early money stories shape career behavior
08:23 – Why we undercharge ourselves but not our friends
11:48 – Feeling confident later in your career
12:33 – What it really takes to write a book
16:12 – Why feedback hurts (and why you need it)
19:17 – Building a personal board of directors
26:06 – In-house vs consultant mindset
29:42 – How to become a thought leader without oversharing
35:47 – The before-and-after promise of Content Simplified

Resources Mentioned

Content Simplified (Book)
https://www.leedensmer.com

Globia Content Marketing
https://www.globiacontent.com

Connect with Lee

Website: https://www.leedensmer.com
LinkedIn: https://www.linkedin.com/in/leedensmer
Email: lee@globiacontent.com

Connect with Marketing by Design

Free Newsletter: https://www.mmgdesign.net/resources
Website: https://www.mmgdesign.net
LinkedIn: https://www.linkedin.com/company/mmgdesign
Instagram: https://www.instagram.com/mindfulmilligan

Helpful Resources

Highest Converting Websites Visual Swipe File
https://www.mmgdesign.net/visualswipefile

Marketer’s Essential AI Toolkit
https://www.mmgdesign.net/ai

Marketer’s Essential Reading List
https://www.mmgdesign.net/books

Help Us Grow

If this episode helped you rethink confidence, pricing, or content strategy, please rate and review Marketing by Design on YouTube, Apple Podcasts, or Spotify. It helps us reach more marketers like you.

Team

Host: Andy Milligan – https://www.linkedin.com/company/mmgdesign
Production: MMG Design – https://www.mmgdesign.net
Powered by: AMA Columbus – https://amacolumbus.org