High-Converting Websites Visual Swipe File (Free Notion Database):
https://www.mmgdesign.net/visualswipefile

Episode Summary

In this episode, I sit down with Martin Cristaldo, the creator-focused designer behind some of the internet’s most recognizable and high-converting sales pages.

Martin shares how he went from a traditional agency background to building a lean, opinionated studio serving top creators like Jay Clouse. We break down how a single unsolicited redesign changed his career, why he refuses to operate like a typical agency, and how he turns messy offers into clean, conversion-focused pages using a simple three-step process.

This conversation is a deep look at sales pages as a strategic asset, not just a design deliverable.

Key Takeaways

Why sales pages are the best “home base” for creator offers
How in-depth questionnaires can replace endless calls
Martin’s copy-first, no-wireframes approach to design
Why being tool-agnostic is a competitive advantage
The key differences between a website and a sales page
How to design for one offer and one buyer — not everyone

Timestamps

00:00 – Intro
00:40 – From delivery job to graphic design in Uruguay
02:30 – Moving from UX and visuals into conversion-focused work
03:45 – The design roast series that started it all
04:40 – Rebuilding Jay Clouse’s Creator Lab page in Framer
06:25 – Why creators became his perfect niche
10:30 – Creator-first onboarding and telling clients “no”
12:00 – Martin’s questionnaire and async process explained
13:40 – Why he skips wireframes and goes straight into design
17:20 – Using adjectives and references to lock in style
21:20 – Time spent designing vs everything else
23:10 – Being tool-agnostic and building in the client’s platform
27:20 – Websites vs sales pages: home vs one room