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[GREATEST HITS] Lacey Picazo on Differentiating Yourself as a Marketer/Creative in Columbus
April 8, 2025
This episode features Lacey Picazo, founder of Zoco Design, a UX design firm in Columbus, Ohio.
Lacey shares her journey from designer to multi-time founder and how human behavior drives product, business, and team success.
You’ll learn:
- How to stand out and grow your career in Columbus
- Breaking out of your comfort zone as a marketer
- Lacey’s biggest career insights and leadership lessons
00:00 - Welcome and introduction
00:11 - About Lacey Picazo and Zoco Design
00:18 - How human behavior shapes product success
00:41 - Leadership, culture, and emotional intelligence
01:01 - Overcoming fear and taking opportunities
04:49 - The power of networking and mentorship
08:36 - Building and scaling Zoco Design
12:01 - Playing the long game in career growth
17:42 - The art of selling and positioning yourself
26:05 - Optimizing your network for success
39:11 - The mindset shift that changed Lacey’s career
He Gave Away Insane Value For Free (Now He’s Pivoting)
Startup Marketing Masterclass (From an Top 1% VC)
How Creative Marketers will Win in the Age of AI
Why marketers grow faster inside strong communities
Meet The Copywriter Who Can Read Your Client’s Minds
Andy Crestodina: THIS is How You Run a B2B Content Program in 2026
AI and Automation, n8n, and Agents: What Agency Owners Should Know
The Jay Clouse Episode
These Systems Set You FREE in Your Business (Alex Foulkes, CoLabs)
"I Built My Entire Business Through Content" | Marketing Leader and Strategist Adriana Tica
Meet The SECRET Web Designer Behind the Internet’s Top Creators
Sales Expert Teaches Me How Everything He Knows | Brian Ondrako of Just Get Started
Working 70-Hour Weeks To Build The Biggest PR Agency in the UK
The Conversion "Alchemist": How to Write B2B Website Copy That Works Like Magic
College Golfer to $15k/mo solo agency with Webflow (My Story on The Fueled By Progress Podcast)
Meet The Designer Who Made YouTube His Portfolio (And Landed Jobs, Sponsorships, and Clients)
My Numbers From September 2025 (A Peek Behind The Curtains of My Business)
Breaking ALL The Rules of a Normal Agency, and Finding Success | Brad Griffith, Buckeye Innovation
How To ACTUALLY Reach the Goals You Set For Yourself as an Entrepreneur | Jason Vandevere
"AI is Changing Everything About How SEO Works" | Dale Bertrand of Fire and Spark
Tas Bober: Being a Sass Quen, Building a Marketing Career You Actually Love, and What's Next
My Founder Story On The Just Get Started Podcast
The Future of In-Person Marketing Events + Ohio's Can't Miss Conference of 2025
He Runs a $1.5 ARR Business (With 3 People) | Anthony Pierri of Fletch PMM
The TRUTH About Ghostwriters, What They Do, and What You Didn't Know | Maria Marchewka
His Posts Get 1-2 Likes... But They Also Get Him Clients. | Vincent Grippi of Grippi Media
Using Linkedin To Get 5-figure Projects, Keeping your Pipeline Full as a Freelancer, How I'm Approaching Growth in 2025 (Listener Mailbag Q &A)
What Most Service Providers on Linkedin Don't Do Well w/ Allison Ditmer
The AI-Enhanced Web Design Workflow: 4 Steps to Faster Builds, Better UX, and Lower Costs
Getting Hired as a Marketer in 2025 (Felicia Wagner, Portfolio Creative)
Reddit Could Be a Goldmine for Marketers | Anthony Holiday of Sitka Design
When The Goal is no Longer the "Thing"... What Now?
I'm Seeing This Done Way Too Often
How I Built a Webinar Strategy That Drives 5x More Pipeline | Logan Lyles, Demandshift
How to Recognize Opportunity and Not Get Overwhelmed By It
Laurie Leer: Leading a Marketing Team of 500 people across 18 locations
Asaf Bochman: How to Host Marketing Workshops That Actually Gets You Customers
Mari-Liis Vaher: 20+ Years Marketing Around The World: Here's What I've Learned
Agency Owners Break Down YOUR Websites (Part 1)
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Tracking the Metrics that MATTER + Founder Talk w/ Stephen Brent May of One Foot Over
Karen McFarlane- Fractional Marketing, Diversity, and What's Coming in Marketing
An Idiotproof Way to Design a Homepage To Sell Your Offer
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How to Build a $1M Web Agency by Mastering Relationships
[Voice Memo] Give Yourself a Little Bit of credit
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The Easiest Way to Instantly 3x Your Referrals
The Website Structure Used by Every $1,000,000 Brand (Copy/Paste This)
March Income Report and Recap: MMG Design Revenue+Expenses Breakdown (A Podcast First)
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AMA CEO Bennie Johnson: What He Sees for Marketers in 2025
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"I Sell Short-Form Video as Monthly Subscription" | Bobby Jocson, Founder of VAAS
How To Make Websites "Addictive" (Lessons From Apple, Webflow, and Neil Patel)
8 Stances On Career from a Product Marketing Director (Whitney Smith-Pfefferle)
These 6 "Hooks" to Improve Websites Instantly
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Nonprofit Marketing: Doing MORE with LESS w/ Erin Gregory
[GREATEST HITS] Lacey Picazo on Differentiating Yourself as a Marketer/Creative in Columbus
Controversial Takes On Growing A Marketing / Design Agency in 2025 (Monique jenkins)
I Read the Entire 2025 HubSpot State of Marketing Report So You Don't Have To
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How Marketing Leaders are Using AI to Better Understand Their Audience | Andrew Hulse of Huckle Insights
The Linkedin Scientist: Small Mistakes That Actually Destroy Your Success
I Spent 1.5 Years Interviewing Marketing Leaders. These Are The Habits Of The Highest Earners.
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Unproductive vs. Productive Linkedin Usage: What's Actually Working for Marketers w/ Allison Ditmer
Tiktok Ban: 4-Steps Marketers MUST Follow to Come Out Ahead (Emergency Episode)
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5 AI Tools That Will Make Marketers More $$$ in 2025 | Entry 075
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Career Expert: Why Marketers NEED To Build a Personal Brand in 2025
The Transparent Reality of A Freelance Marketing Career (Listen to This if You're Getting Started)
The Viral Formula of Spotify Wrapped: Marketing Breakdown (Holiday Special)
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"How do I get my FIRST Freelance Marketing Client?" | Expert Office Hours w/ Paula Yoho
Corporate Marketing Grind to Columbus Founder: Tami Chapek
The Marketing Scientist: 9 Studies Guaranteed to Make A Website More Effective
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Getting actual ROI from Brand Marketing & Brandcamp 2024 | Jeremy Mumpower of Conspire
Exciting Things Are Coming to This Podcast.. (Entry 067)
Dr. Meg Adams | How to Captivate and Win a Campaign with Storytelling
My First 100 Sales Meetings: 4 Lessons From an Introvert
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⏺ Live Call: Develop a Video Content Marketing Strategy with Deliberate Intention
7 Perspective Shifts Ambitious Business Owners Need to Hear | Michael Williams
Toolkit: Free, Easy, Fun-to-Use Tools to Enjoy Marketing and Design
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Michelle Bourbonneire: SEO, The Power of Words, and The Future of Search
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Solving The "Outdated Website" Problem Once and For All
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AI Marketing Workflows to be More Creative and Buy Back Your Time
Lacey Picazo: The Importance of Personal Positioning and Finding Your Tribe in Business
"Marketing" Doesn't Have to Suck- Here's How I'm Making it Fun Again. (Three Pillar Proven System)
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The Opportunity in Branded Video for Business Owners/Entrepreneurs
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What 'Doing The Hard Thing' in Business Actually Means
How I Found My First 5 Clients (No BS, Transparent Case Study)
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Solopreneurship Masterclass: Untraditional Marketing Takes, & Avoiding Burnout with Carly Ries of Lifestarr Creative
One-Year Recap: Most Powerful Moments Compilation (TCJ Entry 052)
Student Q&A: Career Tips, The Most Important Parts of a Website, Pricing a Marketing Campaign, Marketing Biases (Franklin University Guest Lecture)
Building a New Kind of Marketing Agency | Kevin Kamis | The Creative's Journal Entry 050
3 Hard-Won Business Lessons I Just Can't Stop Thinking About | TCJ Entry 049
Finding A Niche That's (Actually) Profitable and Fullfilling | Ezekiel Rochat | TCJ Entry 048
A Bulletproof Guide to Pitching Your Business (if you hate public speaking) | TCJ Entry 047
How Posting on Twitter Everyday Got Her 3X More Clients | Christina Liubynska | TCJ Entry 046
A Framework for Finding Your Ideal Target Client in 2024 | The Creative's Journal, Entry 045
An Honest Conversation on Pricing Your Services w/ Steve Schramm of Subscription Web Design | TCJ Entry 044
Update from Andy (Business, Ideas for the Future, Things I'm Excited about) | Entry 043
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From 0-$6K MRR From Adding This One Service | Sam Sarsten, Thencan Designs | TCJ Entry 042
Professionalism vs. Authenticity in Your Business: Can You Have Both? | Creative Briefs P3 | TCJ Entry 041
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Liz Mosley: Dealing With Rejection, Running A Creative Business, Managing Social Media as a Business Owner, and More | TCJ Entry 040
How to Talk to Clients in Creative Business (Friends or Business Partners?) | TCJ Entry 039
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How a 5-Minute "Marketing Habit" Gave Me Enough Runway to go Full-Time Freelance: Creative Briefs P2 | TCJ Entry 038
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