Reddit Could Be a Goldmine for Marketers | Anthony Holiday of Sitka Design

If you’ve written off Reddit as a noisy forum (or a spam trap), this episode will change your mind. In a “feed interrupt” conversation, Anthony breaks down how he’s using Reddit (and Quora/forums) to find real demand, ship answers people actually need, and turn those answers into qualified leads—including a case study in luxury real estate where inbound inquiries spiked without dropping a single link.

Episode Overview

We unpack a practical, low-risk way to use Reddit for search-led growth:

• Why Reddit is secretly a search engine for intent (and why most users lurk)
  
• How to source high-signal questions that deserve content
  
• The format for posting answers without getting flagged as spam
  
• Why profile-level credibility beats link-dropping
  
• A luxury real estate play: answering hyper-local, high-intent questions that convert
  

Key Takeaways

• Reddit ≠ random chatter. It’s a massive Q&A search layer. Treat it like user research and distribution rolled into one.
  
• Answer the question, don’t pitch. Most redditors lurk; they read and click profiles. Your username and history are your “links.”
  
• Hyper-specific > broad. Go deep on niche questions (location, price bands, tool quirks, edge cases).
  
• Repurpose with intent. Turn recurring questions into posts, YouTube videos, and site articles—then reference them in community replies.
  
• Mind the mods. Each subreddit has different rules. Lead with value, disclose context, and avoid salesy language.
  

The Reddit-to-Revenue Loop (Simple Framework)

1. Mine Questions: Search Reddit/Quora/forums for recurring, unanswered, or poorly answered questions in your niche.
   
2. Make the Asset: Create a crisp, specific answer (post, short video, or blog).
   
3. Post Natively: Reply in the original thread with a complete answer. Keep links out or place only one helpful link when rules allow.
   
4. Profile Credibility: Use a profession-forward handle (e.g., Name_Realtor). Readers click profiles—treat your profile as your “about/links” page.
   
5. Schema + SEO: Publish the fuller version on your site with FAQ/schema to capture search lift.
   
6. Rinse & Expand: Track the questions that consistently drive profile views, DMs, and inquiries. Make more of those.
   

Episode Timestamps

• 00:00 – Why this “feed interrupt” episode matters (Reddit results that surprised us)
  
• 01:19 – Polls, pulse-checking, and Anthony’s “post every weekday” rule
  
• 02:19 – The discovery: answering very specific Reddit questions → big views
  
• 04:36 – The lurker effect: most users don’t post—they read and click profiles
  
• 05:28 – What to answer? Curiosity + recurring questions beat vanity topics
  
• 06:40 – Where to hunt: niche subreddits, Quora, product forums, dev boards
  
• 08:27 – Do you drop links? Why profiles > links for trust and leads
  
• 09:23 – Reddit’s search power (even surfacing in AI-assisted results)
  
• 11:00 – Time investment, posting across subs, and mod risk
  
• 11:25 – Every subreddit is different—how to avoid the spam hammer
  
• 12:46 – Contribute first: the “would a mod call this helpful?” test
  
• 13:30 – Luxury real estate case study: hyper-local questions that convert
  
• 15:00 – Turning answers into site content + schema for search lift
  
• 16:10 – Why this works in any niche (tools, Webflow, JS, etc.)
  

The Luxury Real Estate Play (Explained)

Context: High-end realtor in a ski town (BC, Canada). Targets $1.5M–$30M properties.
Plan:

• Publish hyper-local guides (“best restaurants in [neighborhood],” “safest areas for families,” “school districts by price band”).
  
• Mirror those topics to Reddit/Quora threads where people ask exactly those questions (“Moving to [city] from [state]—which area?”).
  
• Answer fully in-thread, using a professional handle (e.g., Name_Realtor), and let curious readers click to the profile and site.

‍Result: A visible uptick in qualified inquiries—because the questions came from people already in-market.

Swipe This: Reddit Answer Template (Non-Spammy)

“I live/work in [city] and help buyers in [neighborhoods].
For families, I’d shortlist:
– [Area 1]: newer builds, lower crime, quick access to [amenity].
– [Area 2]: older homes with character; top-rated [school].
– [Area 3]: best for walkability and restaurants.
Watch for: HOA rules in [area], winter road closures near [landmark].
If you share budget + timeline, I can narrow this to 2–3 streets.”

No pitch. No hard link. Pure help. Your profile does the rest.

Light SEO to Pair with Reddit

• Turn each recurring question into a blog post with an H1 matching the query and FAQ schema for sub-questions.
  
• Add internal links from related posts (e.g., neighborhood → schools → restaurants).
  
• Embed a short YouTube answer when it helps—great for both SERP and repurposing.
  

Guest Links

Add from your project folder (and update before publishing):

• Anthony — LinkedIn: https://www.linkedin.com/in/anthony-holiday/
• Anthony — Website/Portfolio: https://www.sitka.design/

Free Homepage Breakdown

Is your homepage answering the questions your best buyers are already asking on Reddit?

👉 Get your Free Homepage Breakdown (Normally $500): https://www.mmgdesign.net/free-audit

I’ll show you how to translate real buyer questions into homepage sections that clarify, differentiate, and convert.