Fire&Spark founder Dale Bertrand explains zero-click search and why GEO (Generative Engine Optimization) changes how we win attention. He shares the shift from SEO’s performance focus to GEO’s brand-visibility advantage, plus concrete tactics to research longer, more complex queries using niche communities and real customer language.

Listen to this episode to learn how to adapt your content strategy for AI-driven search, reset traffic expectations, and build visibility where your buyers now look.

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CONNECT WITH DALE

‍🌐 Website: https://www.fireandspark.com/

💼 LinkedIn: https://www.linkedin.com/in/dalebertrand/

📹 Speaking: https://dalebertrand.com/

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CONNECT WITH ANDY

‍🌐 Website: https://www.mmgdesign.net/

💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

📸 Instagram: https://www.instagram.com/mindfulmilligan/

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MMG Design is my web design studio that's helped 80+ Businesses clarify their offer and design a website they are proud to share.

Marketing by Design is my podcast where we learn how high-performing marketers and founder built their success, and told their stories...by design.