Marketing

Marketing Leaders

Mari-Liis Vaher: 20+ Years Marketing Around The World: Here's What I've Learned

July 15, 2025

Mari-Liis Vaher built a seven-figure marketing agency—then hit burnout. In this episode, she shares how she rebuilt her approach using the five pillars from her new book, The Greatest Marketer in the World: mindset, strategy, systems, communication, and leadership.

Her goal? Help marketers stop reacting and start leading with clarity, alignment, and results.

The Greatest Marketer in the World (Book)
https://thegreatestmarketer.com

Malaga Marketing Week
https://malagaweek.com

Mari-Liis on LinkedIn
https://www.linkedin.com/in/mariliisvaher/

Andy Milligan on LinkedIn
https://www.linkedin.com/in/mmgdesign/

—
MMG Design is my web design studio that’s helped 80+ startups clarify their offer and express it through bespoke, modern websites.

Marketing by Design is a podcast where we share the stories and strategies of high-performing marketers in every niche to learn what makes then tick.

‍

You'll probably like these, too

He Gave Away Insane Value For Free (Now He’s Pivoting)

Startup Marketing Masterclass (From an Top 1% VC)

How Creative Marketers will Win in the Age of AI

Why marketers grow faster inside strong communities

Meet The Copywriter Who Can Read Your Client’s Minds

Andy Crestodina: THIS is How You Run a B2B Content Program in 2026

AI and Automation, n8n, and Agents: What Agency Owners Should Know

The Jay Clouse Episode

These Systems Set You FREE in Your Business (Alex Foulkes, CoLabs)

"I Built My Entire Business Through Content" | Marketing Leader and Strategist Adriana Tica

Meet The SECRET Web Designer Behind the Internet’s Top Creators

Sales Expert Teaches Me How Everything He Knows | Brian Ondrako of Just Get Started

Working 70-Hour Weeks To Build The Biggest PR Agency in the UK

The Conversion "Alchemist": How to Write B2B Website Copy That Works Like Magic

College Golfer to $15k/mo solo agency with Webflow (My Story on The Fueled By Progress Podcast)

Meet The Designer Who Made YouTube His Portfolio (And Landed Jobs, Sponsorships, and Clients)

My Numbers From September 2025 (A Peek Behind The Curtains of My Business)

Breaking ALL The Rules of a Normal Agency, and Finding Success | Brad Griffith, Buckeye Innovation

How To ACTUALLY Reach the Goals You Set For Yourself as an Entrepreneur | Jason Vandevere

"AI is Changing Everything About How SEO Works" | Dale Bertrand of Fire and Spark

Tas Bober: Being a Sass Quen, Building a Marketing Career You Actually Love, and What's Next

My Founder Story On The Just Get Started Podcast

The Future of In-Person Marketing Events + Ohio's Can't Miss Conference of 2025

He Runs a $1.5 ARR Business (With 3 People) | Anthony Pierri of Fletch PMM

The TRUTH About Ghostwriters, What They Do, and What You Didn't Know | Maria Marchewka

His Posts Get 1-2 Likes... But They Also Get Him Clients. | Vincent Grippi of Grippi Media

Using Linkedin To Get 5-figure Projects, Keeping your Pipeline Full as a Freelancer, How I'm Approaching Growth in 2025 (Listener Mailbag Q &A)

What Most Service Providers on Linkedin Don't Do Well w/ Allison Ditmer

The AI-Enhanced Web Design Workflow: 4 Steps to Faster Builds, Better UX, and Lower Costs

Getting Hired as a Marketer in 2025 (Felicia Wagner, Portfolio Creative)

Reddit Could Be a Goldmine for Marketers | Anthony Holiday of Sitka Design

When The Goal is no Longer the "Thing"... What Now?

I'm Seeing This Done Way Too Often

Marketing by Design - Logan Lyles

How I Built a Webinar Strategy That Drives 5x More Pipeline | Logan Lyles, Demandshift

How to Recognize Opportunity and Not Get Overwhelmed By It

Laurie Leer: Leading a Marketing Team of 500 people across 18 locations

Asaf Bochman: How to Host Marketing Workshops That Actually Gets You Customers

Mari-Liis Vaher: 20+ Years Marketing Around The World: Here's What I've Learned

Agency Owners Break Down YOUR Websites (Part 1)

Tracking the Metrics that MATTER + Founder Talk w/ Stephen Brent May of One Foot Over

Karen McFarlane- Fractional Marketing, Diversity, and What's Coming in Marketing

An Idiotproof Way to Design a Homepage To Sell Your Offer

How to Build a $1M Web Agency by Mastering Relationships

[Voice Memo] Give Yourself a Little Bit of credit

The Easiest Way to Instantly 3x Your Referrals

The Website Structure Used by Every $1,000,000 Brand (Copy/Paste This)

March Income Report and Recap: MMG Design Revenue+Expenses Breakdown (A Podcast First)

AMA CEO Bennie Johnson: What He Sees for Marketers in 2025

"I Sell Short-Form Video as Monthly Subscription" | Bobby Jocson, Founder of VAAS

How To Make Websites "Addictive" (Lessons From Apple, Webflow, and Neil Patel)

8 Stances On Career from a Product Marketing Director (Whitney Smith-Pfefferle)

These 6 "Hooks" to Improve Websites Instantly

Nonprofit Marketing: Doing MORE with LESS w/ Erin Gregory

[GREATEST HITS] Lacey Picazo on Differentiating Yourself as a Marketer/Creative in Columbus

Controversial Takes On Growing A Marketing / Design Agency in 2025 (Monique jenkins)

I Read the Entire 2025 HubSpot State of Marketing Report So You Don't Have To

How Marketing Leaders are Using AI to Better Understand Their Audience | Andrew Hulse of Huckle Insights

The Linkedin Scientist: Small Mistakes That Actually Destroy Your Success

I Spent 1.5 Years Interviewing Marketing Leaders. These Are The Habits Of The Highest Earners.

Unproductive vs. Productive Linkedin Usage: What's Actually Working for Marketers w/ Allison Ditmer

Tiktok Ban: 4-Steps Marketers MUST Follow to Come Out Ahead (Emergency Episode)

5 AI Tools That Will Make Marketers More $$$ in 2025 | Entry 075

Career Expert: Why Marketers NEED To Build a Personal Brand in 2025

The Transparent Reality of A Freelance Marketing Career (Listen to This if You're Getting Started)

The Viral Formula of Spotify Wrapped: Marketing Breakdown (Holiday Special)

"How do I get my FIRST Freelance Marketing Client?" | Expert Office Hours w/ Paula Yoho

Corporate Marketing Grind to Columbus Founder: Tami Chapek

The Marketing Scientist: 9 Studies Guaranteed to Make A Website More Effective

Getting actual ROI from Brand Marketing & Brandcamp 2024 | Jeremy Mumpower of Conspire

Exciting Things Are Coming to This Podcast.. (Entry 067)

Dr. Meg Adams | How to Captivate and Win a Campaign with Storytelling

My First 100 Sales Meetings: 4 Lessons From an Introvert

⏺ Live Call: Develop a Video Content Marketing Strategy with Deliberate Intention

7 Perspective Shifts Ambitious Business Owners Need to Hear | Michael Williams

Toolkit: Free, Easy, Fun-to-Use Tools to Enjoy Marketing and Design

Michelle Bourbonneire: SEO, The Power of Words, and The Future of Search

Solving The "Outdated Website" Problem Once and For All

AI Marketing Workflows to be More Creative and Buy Back Your Time

Lacey Picazo: The Importance of Personal Positioning and Finding Your Tribe in Business

"Marketing" Doesn't Have to Suck- Here's How I'm Making it Fun Again. (Three Pillar Proven System)

The Opportunity in Branded Video for Business Owners/Entrepreneurs

What 'Doing The Hard Thing' in Business Actually Means

How I Found My First 5 Clients (No BS, Transparent Case Study)

Solopreneurship Masterclass: Untraditional Marketing Takes, & Avoiding Burnout with Carly Ries of Lifestarr Creative

One-Year Recap: Most Powerful Moments Compilation (TCJ Entry 052)

Student Q&A: Career Tips, The Most Important Parts of a Website, Pricing a Marketing Campaign, Marketing Biases (Franklin University Guest Lecture)

Building a New Kind of Marketing Agency | Kevin Kamis | The Creative's Journal Entry 050

3 Hard-Won Business Lessons I Just Can't Stop Thinking About | TCJ Entry 049

Finding A Niche That's (Actually) Profitable and Fullfilling | Ezekiel Rochat | TCJ Entry 048

A Bulletproof Guide to Pitching Your Business (if you hate public speaking) | TCJ Entry 047

How Posting on Twitter Everyday Got Her 3X More Clients | Christina Liubynska | TCJ Entry 046

A Framework for Finding Your Ideal Target Client in 2024 | The Creative's Journal, Entry 045

An Honest Conversation on Pricing Your Services w/ Steve Schramm of Subscription Web Design | TCJ Entry 044

Update from Andy (Business, Ideas for the Future, Things I'm Excited about) | Entry 043

From 0-$6K MRR From Adding This One Service | Sam Sarsten, Thencan Designs | TCJ Entry 042

Professionalism vs. Authenticity in Your Business: Can You Have Both? | Creative Briefs P3 | TCJ Entry 041

Liz Mosley: Dealing With Rejection, Running A Creative Business, Managing Social Media as a Business Owner, and More | TCJ Entry 040

How to Talk to Clients in Creative Business (Friends or Business Partners?) | TCJ Entry 039

How a 5-Minute "Marketing Habit" Gave Me Enough Runway to go Full-Time Freelance: Creative Briefs P2 | TCJ Entry 038

Lacey Picazo: Human-Centered Design, Career and Self-Confidence, Networking Mindsets, and Advice to Young Creatives | TCJ Entry 037