Startup Marketing Masterclass (From an Top 1% VC)

⚡️ High-Converting Websites Visual Swipe File:
⁠⁠https://www.mmgdesign.net/visualswipefile⁠

In this episode of Marketing by Design, Ben Wiener breaks down why fundraising is actually a marketing problem—not a deck problem. As a venture capitalist and author of Fever Pitch, Ben shares how VCs process information, where founders lose attention, and the one messaging move that neutralizes objections before investors even speak.

If you’re a startup founder or marketer responsible for positioning, storytelling, or go-to-market, this episode reframes pitching as investor marketing—and shows you how to do it with clarity, confidence, and leverage.

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🔗 CONNECT WITH BEN WIENER

🌐 Website: https://www.benwiener.net/
📘 Book + Free Pitch Tools: https://feverpitchbook.com
💼 LinkedIn: https://www.linkedin.com/in/benwiener/

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🔗 CONNECT WITH ANDY

🌐 Website: https://www.mmgdesign.net/
💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/
📸 Instagram: https://www.instagram.com/mindfulmilligan/

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⏱️ TIMESTAMPS

00:00 – Why pitching is really marketing
03:30 – Going 0-for-27 pitching a VC fund
06:41 – How VCs form objections in real time
09:04 – Why founders overload investors
12:10 – Passion vs pressure in startup storytelling
17:34 – What investors actually want to feel
27:01 – The HEART framework explained
36:33 – The highest-leverage move founders miss
40:26 – Branding, websites, and investor trust
45:23 – Fever Pitch + free tools

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🧠 YOU’LL LEARN

• How to market your startup to VCs
  • Why “selling the next meeting” matters more than vision
  • How to neutralize objections before the solution
  • The psychology behind investor decision-making
  • How to package belief, stakes, and differentiation

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🎙️ TEAM

Host // Andy Milligan
https://www.linkedin.com/in/mmgdesign/

Production // MMG Design
https://www.mmgdesign.net/

Partners // COHATCH
https://www.cohatch.com/mbd

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