People lurk. They scroll, they don’t always like or comment—but they’re paying attention. In a volatile market, the people who consistently build relationships and show up end up with options. That’s why Maria Marchewka doubled down on LinkedIn—and why executives and founders hire her to be their voice on the platform.

Welcome to Marketing by Design, where we learn from founders and marketers who build by—well—design. I’m your host, Andy Milligan, founder of MMG Design. Let’s get into it.

What we cover

What ghostwriters actually do (not slapping your name on generic posts)
Maria’s light-lift process for busy execs & founders
Signals that your content is working (beyond likes)
How design + copy create the “connective tissue” from post → profile → DM
Why text still wins when it’s opinionated, specific, and human
The small, compounding moments that lead to inbound (golf course comments, conference hellos, quiet DMs)

Maria’s ghostwriting workflow (simple + founder-friendly)

Source your voice: past posts, talks, podcasts, articles, decks.
Monthly 30-min Q&A: 10 targeted questions to extract stories and POV.
Draft & format: posts in your words—tight hooks, clean structure, on-brand.
Light design support: carousels or statics using your brand colors, fonts, and logo for recognition.
Engagement cues: track DMs, invites, earned media mentions, and IRL feedback—not just impressions.

“People still read. They read what they want to read. Make it good and they’ll finish it.”