Summary

If you’ve ever wondered how to actually build a referral network that drives long-term business—this episode breaks it down.

Frank Agin didn’t just start a networking group. He acquired a small, under-the-radar organization and transformed it into a nationwide network of 140+ chapters and 1,500+ members by focusing on one thing: giving.

In this episode of Marketing by Design, we explore Frank’s approach to networking, why most elevator pitches fall flat, and the mindset shift that helps small business owners create relationships that compound over time.

If you’re a marketer, founder, or local business owner looking to turn real connections into real revenue, this one’s for you.

Key Takeaways

How to Network for Long-Term Growth

Frank explains why relationships grow more like trees than trends—and how to play the long game in business development.

Why You Need More Than One Elevator Pitch

The best 30-second commercials aren’t about what you do. They’re about when people need you. Frank shares how to craft “Velcro moments” that make people remember your value.

Relationship Marketing Is Scalable

You can’t scale cold calls—but you can scale relationships. Frank shares how to stay top-of-mind with a simple five-minute favor strategy.

The Power of Weekly Habit

Whether you’re a marketing team or solo founder, consistency in showing up (even when ROI feels invisible) is what makes referral networks actually work.

Timestamp Highlights

00:00 – How Andy found AmSpirit through a design community
02:36 – Frank’s early story and acquisition of AmSpirit
06:01 – Rebranding and growth strategy
09:50 – “Don’t tell me what you do—tell me when you do it”
14:54 – AmSpirit’s core value: Give to get
16:22 – The anthropology story that explains human trust
23:55 – Real-world member success stories
28:07 – How networking becomes scalable over time
31:21 – Frank’s practical tips to maintain relationships
35:47 – How to join a chapter near you

Resources Mentioned

AmSpirit Business Connections
FrankAgin.com – Books + Podcast
Book: Give and Take by Adam Grant
MMG Design – B2B Web Design + Marketing Agency

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MMG Design is a web design and content-first marketing agency working with B2B founders and marketing teams to drive pipeline through their digital presence.

Marketing by Design is a podcast where we share the stories and strategies of high-performing marketers in every niche to learn how design and strategy drives results in their business.

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