Why Productized Services Win (and Agencies Don’t) with Anthony Pierri of Fletch PMM

In this episode of Marketing by Design…Most agencies scale custom work and accidentally shrink margins. Anthony Pierri, co-founder of Fletch PMM, argues the opposite: specialize, productize, and publish your prices. We unpack why “good–better–best” often equals three different businesses, how one problem + one process becomes a content and margin flywheel, and the homepage practices that make positioning real (and buyable).

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Resources Mentioned

• Fletch PMM — Positioning & homepage strategy
• Connect with Anthony on LinkedIn: https://www.linkedin.com/in/anthonypierri/
• Connect with Andy on LinkedIn: https://www.linkedin.com/in/mmgdesign/
• Free Homepage Audit (limited): https://www.mmgdesign.net/free-audit

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Timestamps

• 00:00 – The agency model is broken
• 02:34 – Why paid can’t fix bad packaging
• 06:51 – Good/Better/Best = three businesses
• 10:08 – Why productized margins rise with scale
• 13:34 – 400 reps to 95% satisfaction
• 19:21 – Design still matters (even in wireframes)
• 23:29 – Make your homepage a product page
• 26:19 – Pricing in the hero (controversial experiment)
• 31:18 – The BOM video: pre-qualify buyers
• 34:49 – Why Fletch shares their entire playbook

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Connect with Anthony

LinkedIn: https://www.linkedin.com/in/anthonypierri/
Website: https://www.fletchpmm.com/

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Connect with Andy

LinkedIn: https://www.linkedin.com/in/mmgdesign/
Instagram: https://www.instagram.com/mindfulmilligan/
Website: https://www.mmgdesign.net/

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Team

Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/
Production // MMG Design: https://www.mmgdesign.net/
Powered by // AMA Columbus: https://amacolumbus.org