Content marketing today feels like a race to publish as much as possible. Daily posts, AI-generated blogs, and endless carousels dominate feeds. But Vincent Grippi, founder of Grippi Media, takes the opposite stance: stop chasing vanity metrics and focus on quality, depth, and human connection.

In this episode of Marketing by Design, Vincent shares how his boutique consultancy helps healthcare tech companies cut through the noise — and why a video-first, campaign-driven strategy is more effective than posting every day.

Episode Overview

In our conversation, Vincent and I dig into:

Why video builds more trust than text alone
How Grippi Media repurposes one flagship video into a full content campaign
Why depth of engagement matters more than impressions
How communities and owned media are the future of marketing
The danger of content fatigue — and why deliberate posting beats daily posting

Key Takeaways

Campaigns, not posts: Anchor content around one key theme each week, then expand into articles, newsletters, and carousels.
Depth over vanity metrics: A single client conversation is worth more than a thousand likes.
Consistency ≠ daily: Publish at a cadence you can realistically sustain without burning out.
Community is the moat: Owned media and niche communities cut through the AI noise.
Listen to past clients: Their words reveal your true differentiators and should shape your content.