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Episode Summary:
How do you turn creative services into a scalable, recurring offer?
In this episode of Marketing by Design, Bobby Jocson shares how he turned his video production skills into a productized business called VAAS (Video As A Service).

We break down his subscription video model, how he helps brands consistently create high-impact short-form content, and the psychology that makes video convert.
Bobby also opens up about the mindset shifts that have helped him grow as both a founder and creative—touching on discipline, motivation, and building trust with clients over time.

Whether you’re a creative looking to scale or a marketer trying to make video work harder, this episode is packed with clarity and practical strategy.

Connect with Bobby:

Website: https://www.videovaas.com
LinkedIn: https://www.linkedin.com/in/bobby-jocson
Instagram: https://www.instagram.com/bobbyjocson_/

Connect with Andy:

Instagram: https://www.instagram.com/mindfulmilligan
LinkedIn: https://www.linkedin.com/in/mmgdesign
Website: https://www.mmgdesign.net/

Timestamps:
00:00 - Intro
03:12 - From editing to full productized service
06:43 - The illusion of progress in video gear
10:07 - Discipline vs. motivation in creative business
13:50 - The key question Bobby asks every client
15:36 - Why epoxy floors make for great marketing
18:37 - Hook vs. Message vs. Production: What's most important?
20:09 - Why Bobby chose a subscription model
22:40 - Becoming a strategic partner, not just a task taker
25:00 - How to create trust that compounds over time

Team: