How the AMA Is Redefining Marketing Careers with Bennie F. Johnson

What do you do when a message in your spam folder changes your career?

If you're Bennie F. Johnson, you answer the call—and step into leading the largest community of marketers in the world.

In this episode of Marketing by Design, I sat down with Bennie, the CEO of the American Marketing Association (AMA), to unpack what’s really happening in the world of modern marketing careers—and how marketers can build careers rooted in resilience, curiosity, and community.

Whether you’re a freelance marketer, climbing the corporate ladder, or exploring your next move, this episode is packed with insight on how to make your next career leap—without feeling stuck in a single path.

A Fresh Take on Marketing Career Growth

Bennie shares how his journey—from working in strategy and media to leading the AMA—has helped shape his view on what actually moves a marketing career forward. His advice is honest, applicable, and grounded in decades of experience across both corporate and creative roles.

One core takeaway: the traits that make great marketers—grit, curiosity, commitment—are the same whether you’re working freelance, starting an agency, or leading inside an enterprise.

There’s no single “right path” anymore. The real advantage is knowing how to evolve.

Why Community Matters More Than Ever

We also dig into the power of marketing community—and why AMA’s goal isn’t just to serve professionals with titles. It’s to meet marketers where they are.

The American Marketing Association now supports:

• 75+ professional chapters across the U.S.
• 350+ student chapters on university campuses
• A dynamic digital platform for remote collaboration

For those seeking marketing career growth, AMA provides more than just networking—it gives you the feedback, mentorship, and collaboration opportunities that make your work sharper.

From early-stage marketers looking to find their niche, to seasoned CMOs navigating big shifts, AMA continues to evolve with the needs of its members.

Freelance vs. Professional Marketing: The Real Conversation

If you’ve ever wondered whether you’re better suited to go solo or climb the traditional ladder, Bennie reframes the question entirely.

He breaks down the common misconceptions between freelance and professional roles—and why they’re not mutually exclusive. We talk about pricing, client relationships, and how “firing a client” can be one of the most important steps in growing your creative business.

It’s candid, refreshing, and actionable for anyone looking to build something meaningful.

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