founder of Boch Creative, shares how he turned his design expertise into a memorable personal brand, and how he now books paid workshops by teaching branding through storytelling and live facilitation.

From picking the right audience to crafting workshop experiences people actually remember, Asaf lays out the full playbook.

Listen to this episode to learn how to position, pitch, and deliver a marketing workshop that builds trust, converts leads, and grows your brand.
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Timestamps:
00:00 – Meet Asaf “The Brand Chef”

03:50 – Building a brand people remember

06:30 – How networking grew his business

10:50 – Why webinars don’t compare to live events

13:10 – Getting started with your first workshop

17:00 – Finding and pitching the right audience

20:15 – The difference between free and paid workshops

23:55 – What every workshop must include

28:25 – A tough client, a great review, and what it taught him

32:20 – Being invited to an event by a celebrity chef

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MMG is my web design studio that’s helped 80+ startups clarify their offer and express it through bespoke, modern websites.

Marketing by Design is a podcast where we share the stories and strategies of high-performing marketers in every niche to learn their secrets.
To learn more, visit

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