
Startup Sprint
Web Design
Travis Ellison
Offers
Courses, Photography Lessons, Content Coaching, Consulting
Audiences
Photographers, Content Creators, Founders, Business Owners
Problem
Travis Ellison is a sports and lifestyle photographer whose work has been featured by major brands, athletes, and media outlets — but his website wasn’t keeping pace with his growing business. Visually, it felt dated and inconsistent with the high-caliber, visual-first brand he’d built on social media. Navigation was clunky, making it hard for potential clients to find his best work or understand his services. The back end was just as frustrating: updates required too many tools, limiting his creative control and making it slow to publish new projects, offers, or case studies. His goal was clear: modernize the site so it matched the energy, professionalism, and growth of his brand while turning it into a sales tool for both his photography and new educational ventures.

Solution
We approached the redesign with two goals: make the site feel like stepping into Travis’s world, and give him a platform to monetize his new offers. Visually, we led with bold, full-screen imagery and a clean, modern layout that immediately grabs attention. We streamlined navigation so visitors can easily browse sports, lifestyle, and brand work without friction. For his course and consulting, we built dedicated landing pages that clearly outlined the value, included detailed offer breakdowns, and used social proof, case studies, and testimonials to drive conversions. We integrated secure payment processing so people could purchase the course or book consulting directly from the site. Calls-to-action were placed strategically across the portfolio and blog to guide visitors toward offers without feeling pushy. The entire build sits on a flexible, CMS-driven platform, allowing Travis to quickly update galleries, launch new products, and announce events without technical headaches. Now, his website doesn’t just showcase his work — it actively sells it, supports his consulting business, and gives him a high-converting home base for future launches.

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