Homepage Refresh
Web Design
Huckle Insights
Offers
Audience Research Software
Audiences
Marketers, B2B Market Researchers, Founders, Enterprise Marketing Account Managers
Problem
Huckle’s original homepage lacked the clarity and confidence that its own product promises to deliver. While the platform offered powerful audience insight tools, the messaging was overly technical and failed to quickly communicate its value to busy marketers. The homepage buried core differentiators—like instant persona validation and data-backed targeting—in generic copy and outdated visuals. This disconnect made it hard for potential users to understand what Huckle actually did or how it solved their problems, ultimately limiting lead conversion and brand trust.
Solution
After an alignment workshop, we restructured Huckle’s homepage to spotlight its value in seconds: real-time customer personas built from your data. We elevated the messaging to speak directly to marketing leaders—focusing on confidence, efficiency, and scale—while reorganizing the layout to prioritize fast scannability and outcome-first headlines. The redesign distilled Huckle’s complex data product into a clear offer that aligned with its most valuable audience, reducing bounce rates and setting a new foundation for scalable growth.
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