Endurance Financial Planning

Offers

Financial Planning, Financial Consulting, Tax Strategy, Tax Planning, Wealth Advising

Audiences

Founders, Retirees, OSU Workers, Newlyweds,

Problem

EFP had a very old and outdated site with janky color features and a lack of clarity around their messaging. They had little site control and were not correctly connecting their offers to their ideal buyers for each because they had many segments.

Solution

We clarified their messaging and created a better navigation so that each of the offers was paired towards their ideal buyers. This was done through persona callouts, a dense blog section, and improved copy all throughout his service pages.

Other Recent Sprints

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Problem

Solution

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