Acumen Talent Group

Offers

Talent Placement, Executive Job Search

Audiences

Supply chain Employed Leaders, Job Placement Agencies, Job Placement Reps

Problem

Will at Acumen Talent didn’t have a professional domain or a cohesive digital presence, which made it difficult for potential clients to understand the value of his high-touch, leadership-focused recruiting approach. His existing website lacked clear messaging, offered little differentiation from generic staffing firms, and failed to communicate his deep industry expertise or strategic coaching background. Without a strong brand narrative or structured service explanation, Acumen risked being overlooked by the very companies and candidates it was best positioned to serve.

Solution

We took him through a full strategy workshop to understand who his audiences were and how they would get to the site For starters, he needed a domain to get lives so he had something online and started collecting leads from his LinkedIn profile. We really focused in on the messaging towards each of his segments and pairing that with the corporate and modern aesthetic that his ideal buyers wanted to see on both ends: From the placement professionals to also the supply chain and manufacturing eligible employees who could land on the site and reach out to him to be their placement candidate.

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