Lacey Picazo: The Importance of Personal Positioning and Finding Your Tribe in Business

web design
Marketing Leaders
Communication
June 3, 2025

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In this installment of Creative Briefs, Lacey Picazo of ZoCo Design talks speaks on her experiences building a founder-led brand and business, personal positioning, finding your tribe, and much more.

Check out the full conversation in Episode 37!

SHOWNOTES:

00:00 - Introduction and the importance of finding your tribe in business
00:14 - The challenge of positioning yourself effectively in networking situations
00:38 - Understanding personal positioning: It's not just for brands and products
01:00 - Common pitfalls for senior executives in job searches due to lack of clear positioning
01:37 - The power of specific positioning in making connections and finding opportunities
02:16 - How to think about your personal positioning and its impact on finding your tribe
02:35 - The importance of surrounding yourself with ambitious, like-minded individuals
02:56 - Balancing career ambitions with family and community involvement
03:31 - The dangers of comparing yourself to others with different priorities
04:10 - Finding the right balance: Learning from diverse perspectives while staying true to your values
04:52 - The benefits of curating a close group of friends, mentors, and peers aligned with your values
05:15 - The importance of self-reflection in identifying your tribe and values
05:35 - Various approaches to self-reflection and personal growth

05:59 Diet and sleep regimens

06:16 Exercise and physical health

06:42 The impact of surrounding yourself with positive, grounded people
07:07 - Conclusion: The importance of resilience and perspective in leadership

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