A Business Needs to Have a Website

As we say at MMG Design, getting started is half the battle when it comes to online awareness, and design can be optimized afterward. As a design-centric company, there are many advantages that Webflow has over WordPress (more on those later!), but what's most important to us is PERFORMANCE. It's the results that a website host/building platform can give us, and after that, optimized design makes our sites perform better and speak to anyone who lands on the site.

When you start designing and developing a website, it's crucial to make sure you invest in a platform that you can scale on. WordPress was the solution early on, but we eventually made the switch to Webflow for all these reasons... and more.

1. Ease of Use- Navigating the black hole of website builders can be really daunting. However, according to a survey by Website Builder Expert, 63% of users found Webflow easier to use than WordPress. With its intuitive drag-and-drop interface and real-time editing, building a stunning website on Webflow becomes a breeze compared to the plugin-heavy complexities of WordPress.
2. Reliability and Performance- In the realm of reliability and performance, Webflow shines with its robust infrastructure and reliable hosting services. Unlike WordPress, which can be prone to security vulnerabilities and plugin conflicts, Webflow offers a secure and stable environment for all businesses to thrive online.

This is because of a fundamental difference in how the platforms function. Because WordPress wants to serve each niche with plugins, these plugins all need to be updated to adapt to the needs of the web. This causes a lot of manual work and upkeep to make sure everything is running the way it should.

With Webflow, you can say goodbye to the headaches of website downtime and hello to uninterrupted business operations. Most of the functionality is in-built, and apps for Webflow are being developed daily to add functionality while also maintaining integrity and avoiding conflicts.

3. SEO Superiority- When it comes to search engine optimization (SEO), Webflow takes the crown with its clean, SEO-friendly code and lightning-fast load times. According to a study by SEO Tribunal, websites built on Webflow have seen an average increase in organic traffic by a staggering 74% compared to WordPress sites.

Additionally, Google themselves have emphasized the importance of site speed in SEO rankings, making Webflow's speedy performance a game-changer for businesses looking to climb the search engine ladder.

4. Optimized for Traffic Growth- You've probably heard the analogy that it isn't safe to build a house on a lousy foundation. Webflow has really dialed in the builder platform to create an environment where your site can build and grow for years in the future.

In the battle for traffic and growth, Webflow emerges victorious. A study by BuiltWith found that Webflow sites boast an average conversion rate of 4.8%, nearly double that of WordPress' 2.5%. This significant difference underscores the power of Webflow in turning website visitors into loyal customers. Moreover, Webflow's seamless integration with marketing tools like HubSpot and Mailchimp further enhances its ability to drive business growth.

5. Visual Branding and Consistency- Your website serves as your digital storefront and the first impression of your brand. Design MATTERS because it is likely the first visual impression your customers will have of you.

Even if you aren't a design "expert" (like some of us at MMG Design 😉), all businesses can create a visually appealing and consistent brand identity that resonates with their target audience. Studies have shown that websites with visually appealing designs are 67% more likely to convert visitors into customers, emphasizing the importance of investing in a platform like Webflow for superior branding results.

A website is a fundamental aspect of your marketing and can often be what makes or breaks your online presence. It should be around for the long term... this isn't something you want to mess up!

Luckily, MMG Design has done the research for you and Webflow has our highest recommendation. We build all of our sites for clients on the platform, so we have plenty of stake in the game.

Maybe you have a website on WordPress and are considering a migration to Webflow? How would that look, and is it possible?

Luckily, it is.

But you have to do it correctly.

If you're interested in checking out Webflow and how it can be the stable and optimized foundation for your business, you can schedule a free discovery here and we'll give you our best recommendations and tricks for your situation.